Marketing Automation
Marketing automation TWO-WAY
Marketing automation powered by icortica
Stay relevant and keep your customers attention contacting them only about the right thing at the right time.
icortica knows your customers because it analyzes and segments them based on what they actually do. If someone buys in one category but not another, that is a clear opening for a cross-sell campaign. If someone hasn’t ordered in a while, that is a signal to check-in before they leave. icortica works out who needs a message and why, then your marketing platform sends it. That means no mass emails that lose attention because they don’t apply, just the right message to the right person at the right time.
How the work splits
The analysis is the same either way. What changes is where the campaign itself is built, and whether your reps get tasks alongside the emails.
| Who does the work |   icortica + Mailchimp |  icortica + HubSpot |
|---|---|---|
| Analyzes your customer data and knows your business goals | | |
| Finds cross-sell opportunities | | |
| Finds retention risks and provides alerts | | |
| Tracks account health (growing, shrinking) | | |
| Reports on business performance and drills down to details | | |
| Enrolls/unenrolls contacts in campaigns | Managed by icortica | icortica creates and manages the lists in HubSpot |
| Create Playbooks (or workflows for campaigns) | Build Playbooks in icortica for both email and tasks | Build email Workflows in HubSpot |
| Sends the email | | |
What your team gets
- Lists that keep themselves current
People are enrolled and removed as their behavior changes, so a campaign never keeps mailing someone it no longer applies to.
- Segments built from your own numbers
Every list comes out of analytics specific to your business, not a guess about which customers look similar.
- Emails and sales follow-up in one plan
With Mailchimp, the playbook lives in icortica, so a campaign can send an email and raise a task for a rep as two steps of the same sequence.
- Engagement comes back in
Opens, clicks and unsubscribes land against the same customer view the campaign was built from, so you can see what the effort produced.