Tamara McGrath 5/6/26 Tamara McGrath 5/6/26

Off-the-Shelf CRMs vs. icortica

Exploring CRM options for you lab? Generic CRMs are just that, generic. They take a lot of time and effort to configure and even after all the hard work, they’ll never be fully customized to the unique workflows of a dental lab. icortica is different. It was built from the ground up for dental labs by lab people,. icortica is integrated with your LMS from day one and guides you on the right actions to take at the right time to help your lab grow.

Tamara McGrath 5/4/26 Tamara McGrath 5/4/26

The Real Reason New Technology Goes Unused in Dental Labs

From software to hardware, technology is changing fast in the dental lab industry. Unfortunately, new technology often goes unused after it’s purchased. Why? The number one reason is that it’s hard to use. This blog explores the questions to ask before purchasing new tech to ensure your investment isn’t wasted.

Tamara McGrath 4/7/26 Tamara McGrath 4/7/26

4 Ways Dental Labs Can Build Long-Term Customer Loyalty and Increase Revenue

New customers are important, but the real opportunity lies in building long-term customer loyalty. When empowered with the right information, your team can take the right actions at the right time, cultivating lasting relationships with your dentists that generate higher revenue over longer periods of time with less investment.

Rob Nazzal 4/22/22 Rob Nazzal 4/22/22

Customer Retention Starts with Onboarding

How many of your new customers from this year have still only sent you one order? These “one-and-done” customers can create a lot of inefficiency for the business. If we can solve this, we can accelerate the growth of the business. More often than not, a large number of one-and-done customers points to a weakness in the customer onboarding experience. A great onboarding experience can help you keep and grow more of the customers you worked so hard to acquire. A small investment here will have a big return

Rob Nazzal 1/27/21 Rob Nazzal 1/27/21

Small changes can make a big impact [Interactive Calculator]

Even the smallest improvements in keeping and growing your customers will have a massive impact that will outperform any acquisition-only strategy. Because compounding effects are difficult for us to intuit, I put together this tool below to help you play out different scenarios. Notice how making small improvements to retention and share of wallet can dramatically enhance the energy you are putting into customer acquisition.