Customer Retention Starts with Onboarding
Rob Nazzal Rob Nazzal

Customer Retention Starts with Onboarding

How many of your new customers from this year have still only sent you one order?  These “one-and-done” customers can create a lot of inefficiency for the business. If we can solve this, we can accelerate the growth of the business. More often than not, a large number of one-and-done customers points to a weakness in the customer onboarding experience. A great onboarding experience can help you keep and grow more of the customers you worked so hard to acquire.  A small investment here will have a big return

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Small changes can make a big impact [Interactive Calculator]
Rob Nazzal Rob Nazzal

Small changes can make a big impact [Interactive Calculator]

Even the smallest improvements in keeping and growing your customers will have a massive impact that will outperform any acquisition-only strategy.  Because compounding effects are difficult for us to intuit, I put together this tool below to help you play out different scenarios.  Notice how making small improvements to retention and share of wallet can dramatically enhance the energy you are putting into customer acquisition. 

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