Magic Touch
Order management systems TWO-WAY
Magic Touch integrates with icortica so that your sales data becomes fuel for your revenue growth engine
icortica has built this integration directly with the MagicTouch team. The API was built specifically for icortica and is maintained for you, so there is zero burden on your IT team at all at any time. Your customer and sales history is brought into icortica so it can be used to help you grow. The two-way sync allows the team’s work to go back into MagicTouch so notes, comments, calls and account changes are never out of sync.
What your team gets
- A real round trip, not a one-way export
Notes, comments and call records created in icortica are written into Magic Touch. Reps work in one place; the lab still sees everything in the system that runs the floor.
- Notes and comments, editable
Unlike a simple export, notes can be updated after the fact and comments threaded onto them – and those changes carry through to Magic Touch too.
- Account changes stay in step
Merge duplicate customers or reassign orders to a different rep in icortica, and Magic Touch is updated to match – so commission and territory reporting doesn't drift.
- Complaints in the customer picture
Complaints arrive alongside orders, so the account view shows service history and revenue together – which is usually where the real story is.
- Business units and multi-site
Your business unit structure carries across, so labs reporting across divisions or locations keep it intact in icortica.
- Continuously validated, and self-correcting
A powerful integration producing data you can trust, managed by icortica and Magic Touch with no intervention needed from your IT team.