# icortica

> icortica is a customer intelligence platform for dental laboratories. It connects a
> lab's existing systems and data, surfaces where revenue and retention risk actually
> sit, and gives sales representatives a specific set of actions to take for each
> account.

icortica, Inc — 89 Villa Street, Waltham, MA 02453, USA — +1 617-333-8306

## What the product does

- [How it works](https://www.icortica.com/how-it-works): the three-step setup —
  connecting existing systems, configuring to the lab's processes, and training — plus
  the Game Plan feature that recommends per-account actions.
- [Game Plan](https://www.icortica.com/game-plan): the AI feature in depth — the
  customer-data signals it reads and the prioritized, drafted actions it hands reps.
- [Integrations](https://www.icortica.com/integrations): the lab-management systems,
  accounting platforms and marketing tools icortica connects to.
- [ROI calculator](https://www.icortica.com/roi): estimates the revenue impact of
  improving onboarding, churn and customer counts.

## Who it is for

- [Dental laboratories](https://www.icortica.com/dental-laboratories)
- [Distributors](https://www.icortica.com/distributors)
- [Owners and C-suite](https://www.icortica.com/ceo)
- [Managers](https://www.icortica.com/managers)
- [Sales representatives](https://www.icortica.com/representatives)
- [Marketing teams](https://www.icortica.com/marketing)

## Writing

- [Blog index](https://www.icortica.com/blog) — all posts
- [RSS feed](https://www.icortica.com/blog/rss.xml)
- [The Real Reason New Technology Goes Unused in Dental Labs](https://www.icortica.com/blog/why-tech-goes-unused-in-dental-labs)
- [Customer Retention Starts with Onboarding](https://www.icortica.com/blog/customer-retention-starts-with-onboarding)
- [4 Ways Dental Labs Can Build Long-Term Customer Loyalty](https://www.icortica.com/blog/4-ways-dental-labs-can-build-long-term-customer-loyalty)
- [The Dabbler](https://www.icortica.com/blog/the-dabbler) — on share of wallet and
  revenue decay
- [Off-the-shelf CRMs vs. icortica](https://www.icortica.com/blog/off-the-shelf-crms-vs-icortica)

## Company

- [About](https://www.icortica.com/about)
- [Book a demo](https://www.icortica.com/book-a-demo)
- [Customer testimonials](https://www.icortica.com/wall-of-love)
- [Privacy policy](https://www.icortica.com/privacy)

## Optional

- [Full XML sitemap](https://www.icortica.com/sitemap-index.xml)