Insights on customer retention, share of wallet and revenue growth for dental laboratories and distributors, from the team behind icortica.https://www.icortica.com/en-ushttps://www.icortica.com/blog/convo-with-landon/https://www.icortica.com/blog/convo-with-landon/Landon Swartz shares how his six years growing his family's dental lab, Diamondhead, prepared him to join icortica.Fri, 07 Aug 2026 00:00:00 GMTinterviewshttps://www.icortica.com/blog/gettingrealintheageofai/https://www.icortica.com/blog/gettingrealintheageofai/AI is everywhere, from product recommendations as you shop online to customer service chatbots. However, the more AI becomes a part of how we work and play, the more important human connection becomes. And ironically, technology and AI can actually help with that.Mon, 15 Jun 2026 00:00:00 GMThttps://www.icortica.com/blog/biggest-roi/https://www.icortica.com/blog/biggest-roi/What if spending just 30 minutes with a customer over their first 60 days helps convert them to a loyal customer? That small investment of time results in a big revenue impact. CEO Rob Nazzal explains in this short video clip.Mon, 08 Jun 2026 00:00:00 GMTretentiononboardinghttps://www.icortica.com/blog/the-dabbler/https://www.icortica.com/blog/the-dabbler/Your biggest growth opportunity is not adding new customers but in expanding share of wallet with your smaller accounts, also known as "dabblers." Learn why dabblers are often overlooked revenue streams and how to nurture and grow them.Mon, 11 May 2026 00:00:00 GMTshare-of-walletretentionhttps://www.icortica.com/blog/off-the-shelf-crms-vs-icortica/https://www.icortica.com/blog/off-the-shelf-crms-vs-icortica/Unlike standard CRMs, the icortica CRM was built from the ground up for dental labs by lab people. icortica is integrated with your LMS from day one and guides you on the right actions to take at the right time to help your lab grow.Wed, 06 May 2026 00:00:00 GMThttps://www.icortica.com/blog/why-tech-goes-unused-in-dental-labs/https://www.icortica.com/blog/why-tech-goes-unused-in-dental-labs/From software to hardware, technology is changing fast in the dental lab industry. Unfortunately, new technology often goes unused after it’s purchased. Why? The number one reason is that it’s hard to use. This blog explores the questions to ask before purchasing new tech to ensure your investment isn’t wasted.Mon, 04 May 2026 00:00:00 GMThttps://www.icortica.com/blog/4-ways-dental-labs-can-build-long-term-customer-loyalty/https://www.icortica.com/blog/4-ways-dental-labs-can-build-long-term-customer-loyalty/New customers are important, but the real opportunity lies in building long-term customer loyalty. When empowered with the right information, your team can take the right actions at the right time, cultivating lasting relationships with your dentists that generate higher revenue over longer periods of time with less investment.Tue, 07 Apr 2026 00:00:00 GMTretentionhttps://www.icortica.com/blog/customer-retention-starts-with-onboarding/https://www.icortica.com/blog/customer-retention-starts-with-onboarding/How many of your new customers from this year have still only sent you one order? These “one-and-done” customers can create a lot of inefficiency for the business. If we can solve this, we can accelerate the growth of the business. More often than not, a large number of one-and-done customers points to a weakness in the customer onboarding experience. A great onboarding experience can help you keep and grow more of the customers you worked so hard to acquire. A small investment here will have a big returnFri, 22 Apr 2022 00:00:00 GMTonboardingretentionhttps://www.icortica.com/blog/calculator/https://www.icortica.com/blog/calculator/Even the smallest improvements in keeping and growing your customers will have a massive impact that will outperform any acquisition-only strategy. Because compounding effects are difficult for us to intuit, I put together this tool below to help you play out different scenarios. Notice how making small improvements to retention and share of wallet can dramatically enhance the energy you are putting into customer acquisition. Wed, 27 Jan 2021 00:00:00 GMTcalculatorrevenue